about the brand

Maxwell Industries Ltd. is one of the leading manufacturers and marketers of undergarment in India. It is the exclusive licensee of Eminence S.A of France for manufacturing and distribution of the Eminence brand in India, Sri Lanka, Bangladesh, and Nepal.

Maxwell Industries Ltd. has VIP, Frenchie, Frenchie X, Feelings, Brat, Leader brands in its portfolio. It’s EBO Inners has been doing successfully.

Eminence S.A. spelled a new era in the Indian innerwear industry in premium segment of men innerwear category. It has won global accolades its range of products. Eminence group caters to the entire family with its popular labels like Cacharel, Athena and Liabel. It has underwears, swimwears and pyajamas designed as part of men's collection. It has now also entered the women's market in France, Italy and Belgium. Their strongly differentiated brand portfolio offers classical, fancy and innovative products.

The alliance between Maxwell Industries and Eminence has provided the consumers of India a completely new dimension. Eminence's French collections offer products of artisanal development, accurate technique; extra fine finishing touches. Within years, Eminence has made its presence felt in the men innerwear premium category in India.

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